Junior Manager, Viral Marketing

Job Description

Job Title: Junior Manager, Viral Marketing

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. With an artist-centric approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of both major and developing artists.

The mission of the Viral Marketing team is to create and accelerate digital trends by partnering with content creators, gatekeepers, and other culture movers. We approach Digital Marketing in a fan-first, content-driven way and act as a 'creative agency' within the label.

Your role:

Warner Records is seeking an experienced and talented Junior Viral Marketing Manager to join our team. This role will specialize in working with our expansive and diverse roster of artists to strategize and implement compelling, artist-specific campaigns. This is a ''top-to-bottom'' role, with responsibilities beginning with identifying influencers and ending with reporting out to stakeholders about campaigns. Clear communication, excellent project management skills, and the ability to multi-task is a must!

Here you'll get to:
• Discover, build, and maintain relationships with influencers, agencies, and management companies at scale with a focus on our diverse roster of emerging artists.
• Support senior level viral strategists on their campaigns regarding established artists, providing ideas and facilitation where needed.
• Develop influencer campaigns for Warner Records artists, from inception through post-launch/sustain, that integrate with the broader artist vision and goals
• Maintain and develop fan pages for our artists
• Negotiate with influencer teams, ensuring that campaign goals are met while staying within budget
• Work closely and collaboratively with artist managers and internal departments to champion content-first ideas, develop influencer campaigns, and execute integrated global activations
• Oversee creative ideation and development to deliver innovative, outstanding influencer campaigns for our emerging artists and their fans
• Execute campaigns at scale, with multiple creator and content accounts posting simultaneously
• Monitor campaigns regularly to understand efficiency of strategy, making recommendations for continuous improvement
• Lead all aspects of influencer programs that identify, recruit, and cultivate positive relationships with a wide network of influencers, talent, community leaders, and content creators
• Report weekly to senior staff and managers, providing actionable insights and campaign updates
• Continuously ideate and innovate within the influencer space

About you:
• 1-2+ years professional experience in influencer/social media/digital marketing, preferably with a creative agency, influencer agency, or entertainment company
• Prior experience working across social channels, with an emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts
• Proven track record to build, execute, and scale influencer campaigns that have significant impact on music-loving audiences
• In-depth knowledge of music culture, trends, and creator communities
• A balance between creative and strategic thinking, able to develop and implement ideas on a small and large scale
• Strong interpersonal skills and ability to optimally work in a fast-paced environment with both creative and business-oriented colleagues and partners
• Acute attention to detail paired with strong organizational, project management, and communication skills

We'd love it if you also had:
• Experience with AI tools to streamline workflow

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Onsite

Effective October 1st, 2023, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$68,640 to $70,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-d8wxzm-35-215-180-183-42 in your application.