Creative Director

Job Description

Company: Live Nation

Department: Marketing Partnerships

Location: Farringdon, London

Reports to: SVP, Marketing & Creative Solutions

Working Hours: Full time

Contract Type: Permanent

We are a business where talent and enthusiasm thrive and are proud of the positive and inclusive culture we have nurtured – one where we all can play an active role. We take care of our own and give our people every opportunity to develop their careers and enjoy the benefits of working in a diverse business that operates in over 40 international markets.

Role Description

Live Nation UK's Marketing Partnerships Division is looking for a Creative Director.

This role will help us develop breakthrough ideas and new platforms for prospective and existing strategic brand partners through the power of live music and Live Nation's arsenal of assets across festivals, venues and touring. We're looking for a passionate and inspiring strategic creative thinker and motivator who has a strong mix of creative and marketing acumen. You'll bring high level thought leadership and storytelling skills that combines commercial goals and Live Nation assets with music culture to solve brand's business challenges in collaboration with the Marketing & Creative Solutions team. Knowledge of current trends in music, culture and brand and experiential marketing is key.

The Team

Live Nation UK Marketing Partnerships architects, sells and manages the company's national corporate sponsorship programmes with the world's most recognizable brands. It's an exciting, fast-paced team that collaborates with all facets of Live Nation's business including festivals, venues, touring, ticketing, artists, content, media, promotions, and concert production. The Marketing & Creative Solutions team within Partnerships create innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture. To learn more about our division, check out: https://itsbetterlive.livenationforbrands.com

The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand's business objectives and KPIs. The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation's arsenal of assets. No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach and engagement through the power of live.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The newly opened Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

Competencies / Skills / Knowledge / Experience
• Strong creative vision with commercial/business acumen
• Proven success developing and successfully pitching impactful and effective new creative concepts with a focus on experiential
• Depth of experience across:
• Creative direction
• Client facing presentations at a senior level – the ability to articulate what makes effective and impactful work and how it meets brand objectives
• Project management
• Track record of successfully delivering highly impactful creative on time and within budget
• Knowledge of and passion for music and popular culture, marketing trends
• Understanding of the creation of integrated campaigns across all marketing channels from digital, social media, paid media (secondarily, offline channels such as traditional print, OOH)
• Video/content related skills a plus (scripting, editing, producing, etc.)
• Strong understanding of live events a plus

Behaviours

The following attributes determine how the role will be carried out and are required to be a success
• Curious. Imaginative. Brave. Resilient.
• Thrives on collaboration and interaction within a high energy team and cross functionally across multiple departments
• Discerning yet respectful creative judge and advocate for effective, innovative work
• Inspirational leadership; can maximise the talent of the team
• A hands on do-er, not just a director
• Not afraid of taking risks and trying new things
• Ability to take on feedback positively and collaboratively
• Authoritative and able to gain consensus across cross functional teams to push ideas and initiatives forward in a motivating way
• Tenacious and resilient, with a sense of urgency; ability to prioritise and hit deadlines consistently, keeping projects on track
• Adaptable; ability to move between various brand categories with ease
• A highly motivated self-starter; a conscientious individual who takes pride in delivering work to the highest standard of excellence
• NOTE: Role may periodically require travel and weekend work within the UK during Summer months in particular

What the role includes
• Hands on creative direction and concepting for experiential, digital and traditional creative in the live music space. Focus on large scale multi event experiential concepts and new propositions that enhance the fan experience.
• Present and clearly articulate vision and strategy behind ideas to executive level clients and internal stakeholders
• Help launch new commercial initiatives that promote Live Nation as a forward-thinking strategic partner and marketplace leader year-round. The SVP Marketing & Creative Solutions will offer guidance and oversight in some cases, and partnership in others.
• Oversee an existing, high performing graphic design team; guiding, motivating and mentoring for growth
• Collaborate with Marketing & Creative Solutions team VP, Brand Strategy on brand/category role in music and comms plans, leveraging the live music fan journey and our proprietary research
• Stimulate creative energy and nurture the talent within the Marketing & Creative Solutions team to inspire effective and impactful new business work
• Curate creative best practices through the lens of live music and the Live Nation ecosystem for existing brand partnerships to drive growth
• Brief and work with external producers, production agencies and vendors, as needed
• Direct the production of creative outputs, within client goals, timelines and budgets, as needed

The Company

APPLICATION DEADLINE: 12th JANUARY 2025. We reserve the right to close applications at any time.

We are lucky enough to have a break during the Christmas period and will review your application when we return in the new year.

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Jobcode: Reference SBJ-gwq22n-35-215-180-183-42 in your application.