Director / Sr.Director, Digital Marketing Global Trends & Campaigns

Job Description

Job Title: Director/Sr.Director, Digital Marketing Global Trends & Campaigns

A little bit about our team:

East West Records is a connector across WMG's global ecosystem, working closely with central marketing departments, international repertoire owners, and Global Commercial Services' Digital Account managers, among others. EWR facilitates the US release of both new and established artists signed to Warner Music affiliates around the globe without a US label home. EWR is responsible for global repertoire optimization, partnering on production and scheduling updates, fiscal analysis of revenue results, artist development via US marketing opportunities, and artist advocacy across Warner Music's global affiliate network.

Your role:

If you love global music, maintaining a vast schedule of releases from over 40 countries, scrupulously planning for day-and-date release with the rest of the world, helping artists be best positioned for success upon release, and working with cutting-edge financial and digital strategies on behalf of Warner Music and its global family of artists, this is the role for you. Across various functions, you'll contribute to developing international artists in the US market, crossing borders and expanding their audience. It offers the opportunity to learn about a unique niche of the global music business that Warner excels in, in a fluid, ever-evolving environment.

Here you'll get to:
• Oversee budget & coordinate spends as needed with central Global Marketing teams
• Liaise with Repertoire Owners and Artist teams for marketing rollout
• Develop pitches and presentations to secure media coverage, partnerships, and other opportunities for artists.
• Work with WMG Business Development & Digital Strategy leads to stay current on industry developments, competitors, and innovations within the social media space
• Coordinate spends as needed with central Global Marketing teams
• Monitor and report on trends crossing borders
• Monitor chart trends, streaming stats, and other OKRs to develop artists globally, with and without a budget
• Develop and implement long-term marketing strategies aligned with the company's overall goals and objectives.
• Establish strategies around cultural events, holidays, and diaspora communities
• Develop Creative Assets & Creator Campaigns as needed
• Track and analyze marketing performance metrics to measure the success of campaigns and identify areas for improvement by coordinate digital spends
• Oversee the planning, execution, and measurement of marketing campaigns across all channels, including digital and social media

About you:
• Bachelor's degree preferred
• At least 5-8 years of relevant experience in the music industry
• Expertise with large files of metadata
• Interest in the Warner Music catalog
• Interest in global music
• Strong understanding of digital and streaming music platforms as well as ad-supported models
• Proficiency with data/analytics tools
• Able to adapt/enhance personal skills/expertise as business needs evolve
• Be adaptable and a quick learner who thrives in a rapidly changing environment
• Be highly organized with strong attention to detail and follow-up
• Work well in a fast-paced evolving work environment requiring strong multitasking skills, excellent time management, with ability to prioritize within the workload and meet deadlines
• Have strong communications skills (written and verbal)

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Hybrid and #LI-Onsite

Effective October 1st, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$100,000 to $120,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-r13j2e-35-215-180-183-42 in your application.