Paid Search Manager

Job Description

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

THE ROLE

We are seeking a Paid Search Manager I to be part of Live Nation Entertainment's Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. This role will set up and run Paid Search campaigns, for the Ticketmaster business, reporting into the Senior Manager, Paid Search.

The Ticketmaster division enables top artists, sports teams and venues to reach their fans and encourage them to attend live events.

The responsibilities of an Manager I will include setting up, launching and monitoring campaigns. Manager I's must meticulously analyze data, optimizing towards key metrics and reporting out on findings throughout the campaign and post. Success in this role will be based on the proficiency in which assigned tasks are completed, an ability to summarize concepts or insights concisely and a proven track record of developing strategic campaigns. M1s are the go-to resource on all things related to campaigns and will have a great chance to learn more about the digital media industry, as well as get a great understanding of the live events promotions world.

The Manager I (MI) should be familiar with the search landscape and how different strategies and tools (e.g. SA360) are leveraged to meet marketing objectives and is comfortable managing high campaign volumes with a variety of KPIs and communicating effectively with both internal and external stakeholders.

WHAT THIS ROLE WILL DO

Under the direction of Senior Media Manager, responsible for managing day-to-day operations of digital media programs, including but not limited to:
• Executing large volume of campaigns
• Monitor pacing and track progress to goal for 30+ active campaigns at any given time
• Optimize and report on results
• Identify test-and-learn opportunities and develop business justifications
• Work with technology partners to enable better search solutions
• Work with larger team to provide strategies and tactics for clients
• Support team in client calls
• Communicate effectively and frequently with internal and external stakeholders
• Maintain expert knowledge of current digital media industry trends, and integrate that knowledge and the implications with new product development
• Set up and maintain projects and delivery timelines using task management platform
• QA creative and troubleshoot campaigns to ensure proper tracking
• Work with other divisions of Ticketmaster/LiveNation to ensure that multi-channel campaigns are running in sync

WHAT THIS PERSON WILL BRING
• 3+ years of digital marketing experience, with a focus on Paid Search including Google and Microsoft
• Proven track record using Search Ads 360, Google Search Ads, and Microsoft Search Ads
• Able to prioritize tasks across 30+ planned and active Paid Search campaigns at any given time
• Experience managing localized campaigns across multiple regions
• Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
• Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
• Exceptional written & verbal skills with the capability of presenting key findings and learnings
• Bachelor's degree in marketing, business, economics, or related field
• Affinity for sports, concerts, and live entertainment industry preferred

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

#LI-CJ1

#LI-HybridLosAngeles, CA

#LI-RemoteLosAngeles,CA

The expected compensation for this position is:
$61,000.00 USD - $77,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-r13k6m-35-215-180-183-42 in your application.