Local Sales Manager

Job Description

Local Sales Manager, WTMJ

WTMJ, the E.W. Scripps station in Milwaukee, Wisconsin is looking for a sales leader to join their team. The Local Sales Manager oversees a local sales team dedicated to helping local businesses seize growth opportunities by engaging customers through impactful multi-platform advertising solutions. These comprehensive advertising options may encompass platforms such as Over The Top (OTT) video, search strategies (SEO/SEM), social media tactics, digital display ads, email targeting, and broadcast television.

WTMJ is a prominent station known for its extensive local news coverage and reputation as a trusted source of information. The station is particularly celebrated for its sports broadcasting, including affiliations with the Milwaukee Brewers and Green Bay Packers, providing fans with in-depth analysis and live updates. Engaging actively with the community, WTMJ hosts events and initiatives that support local causes. Its diverse programming includes talk shows and specialty programs that cater to a wide range of interests, complemented by a strong digital presence offering online content and podcasts. With a rich history dating back to the early 1920s, WTMJ has become an integral part of Milwaukee's media landscape and continues to serve as a vital resource for residents.

WHAT YOU'LL DO:
• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

WHAT YOU'LL NEED:
• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 7+ years proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
• Minimal travel ability
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:
• Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching and feedback skills
• Strong ability to motivate others toward team goals
• Able to foster an environment that enables creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organization skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. WebEx, Zoom or MS Teams etc.)
• Proven ability to manage multiple tasks in a fast-paced environment

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gkm740-35-215-180-183-42 in your application.