Manager Of Research

Job Description

THE JOB

We're seeking a data-driven and analytical Manager of Research to lead our fan and industry research initiatives. This role will play a vital part in informing our business strategy through insights into fan and customer behavior, as well as identifying trends in venue products and experiences. The ideal candidate will bring a blend of research experience, technical skills, and a strong understanding of the entertainment industry to help drive our business forward.

WHAT THIS ROLE WILL DO

Fan Segmentation & Customer Insights
• Analyze fan demographics, behaviors, and purchase patterns to create detailed fan segments.
• Design and execute surveys to better understand and engage our diverse fan base, identifying opportunities to enhance their experience at events.

Survey Design & Execution
• Develop and execute surveys to gather critical insights on customer behavior, preferences, and product interests.
• Collaborate with cross-functional teams (food & beverage, ancillary products, premium experiences) to ensure surveys align with broader business goals.

Industry Research & Benchmarking
• Conduct thorough industry research and benchmarking to stay ahead of trends, competitive landscapes, and emerging opportunities.
• Research and identify innovative revenue-generating ideas and opportunities across the entertainment industry.
• Identify and monitor key metrics across the live entertainment industry.

Data Analysis
• Query and analyze data from multiple sources.
• Apply statistical methods and advanced analytics to identify trends, measure customer satisfaction, and understand product preferences.

Insight Generation & Presentations
• Transform complex data and research findings into actionable insights and strategic recommendations.
• Present findings in a clear, concise manner to leadership and other stakeholders, influencing decision-making and strategy.

WHAT THIS PERSON WILL BRING
• Education: Bachelor's degree in Market Research, Statistics, or a related field. A Master's degree is a plus.
• Experience: 6+ years of experience in a research or insights role, preferably within the entertainment or consumer-facing industry.
• Technical Skills: Proficient with querying data from data warehouses and experience with data visualization tools (e.g., Tableau, Power BI). Must have advanced Excel skills.
• Research Skills: Strong experience with survey design, implementation, and data interpretation.
• Analytical Skills: Ability to perform complex analyses, interpret data trends, and make data-driven recommendations.
• Communication Skills: Excellent written and verbal communication skills, with experience presenting to senior leadership.
• Soft Skills: Detail-oriented, proactive, and adaptable with strong organizational skills and a passion for the entertainment industry.

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Jobcode: Reference SBJ-gkmyj8-35-215-180-183-42 in your application.